Aman
founder
Ran growth at three Series B companies. Watched each one stay locked in with an agency two years past usefulness. Got tired of the room.
• about
we built an agency to fire ourselves.
Every founder we've worked with hit the same wall: an agency two years past usefulness, a board pushing for in-house, and no clear path from one to the other.
So we built the model we wished we'd hired. Eighteen months. One contract. One exit.
This is the long version of why.
why this model.
Most agencies bill for as long as the client signs the invoice. That's the business model. We're not pretending it's evil — it's just a model that runs out of road somewhere around month eighteen for most founder-led teams.
By month eighteen the work has compressed. The novel hypotheses are gone. Everyone's running the same playbook on the same accounts. The agency invoices the same. The marginal ROI on the next agency-month is somewhere south of break-even, and both sides quietly know it.
Meanwhile the board has started asking the founder why marketing isn't in-house yet. The founder doesn't have an answer that survives a Q3 review. The agency keeps billing.
We sat in that room enough times to know the shape of it. So we put the exit date in the contract. Eighteen months. One playbook. One trained hire. One bow-out. The relationship doesn't curdle because it doesn't outstay itself.
who we are.
Priya
partner, head of accounts
Twelve years running paid and lifecycle at consumer brands. Owns the cadence. Wrote the first version of the playbook we ship every time.
what we don't do.
- no perpetual retainers.
- no agency-of-record contracts.
- no 30-page slide decks.
- no monthly status calls that mostly recap last month.
- no SEO upsell mid-engagement.
- no hiding the dashboards behind a login we own.
- no auto-renew. ever.
you don't need another deck. you need the function to work by Q3.
Send a note. Tell us what's bleeding. We reply within one business day — usually less.