Helio Coffee. Scaling Helio from ₹4.2cr to ₹18.6cr ARR while cutting CAC from ₹890 to ₹410
- The Build
- The Run
- The Handoff
a client trained their in-house team using our playbook.
then they stopped paying us.
we sent them a thank-you note.
We build the function. Run it for twelve to eighteen months.
Train your in-house hire. Hand over the playbook.
Then we leave. The exit is the product.
A fixed-term engagement: twelve to eighteen months, one scope, no auto-renew. Each phase has its own job. The last one is to make ours redundant.
Three months. Fixed scope. We set up paid, lifecycle, brand — whichever lever was bleeding. New account structure, a real LTV model, a creative brief template anyone can read. The in-house seat gets hired in week six so the function and the person arrive at the same time.
Nine months operating what we built. Weekly numbers, monthly board doc, no decks. Every decision gets written down the day it happens — by month eight the playbook is half-finished without anyone calling it a playbook.
Three months training the in-house hire. They run the Friday review. We sit at the back and say nothing. The transfer is account access, dashboards, vendor relationships, the written playbook — usually 40 pages and a Loom per chapter.
One month to close out. You own the data, the accounts, the playbook. We stay reachable for thirty days. After that, the Slack channel goes quiet — most of them never message back. That is the result.
Each card shows the brand, the work, and the months they've been running standalone since the handoff date.
Most agencies bill forever. We bill for fourteen months. The math works because we build the function, train your hire, hand over the playbook, and leave. The exit is the product.
Three more brands we built, ran, and walked away from. Each one still running on the playbook we left behind.
“They quoted fourteen months. They left in fourteen months. The first agency I've hired that respected its own deadline.”
“Cost per enrolled student went from ninety-four dollars to thirty-seven. Then they trained my coordinator and went home.”
“Six months in, my CTO asked when the agency call was. I told him there wasn't one anymore. Our hire ran it.”
“Most agencies pitch their value. These ones pitched their last invoice. I signed that afternoon.”
“I asked when the contract auto-renewed. Aman laughed. There's no auto-renew. Fourteen months and done.”
“They built it, ran it, taught Priya to run it, then left. The weirdest goodbye email I've ever received.”
Twelve to eighteen months. We build, we run, we hand over the playbook, we leave. If something's bleeding right now, write to us — Aman or Priya replies within one business day.