Last Agency
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mishti &co

mishti co.

Pulling Mishti Co's CAC out of a tailspin: ₹1,240 to ₹460 in nine months

The Build | The Run | The Handoff

mishti &co
status

3 months standalone

what was bleeding

Mishti Co was a frozen-Indian-desserts brand bleeding on paid. CAC had climbed from ₹410 to ₹1,240 in seven months. The founder thought it was iOS 17. It wasn't — the funnel hadn't been rebuilt since launch and 60% of cold traffic was hitting a homepage that hadn't been updated since pre-product-market-fit.

months 0–3

the build

Months 0-2 we tore the funnel apart. New cold landing pages per audience. A reframed first-purchase offer (sample box, not 15% off). A creative-testing cadence: four new ads a week, sunset rules at 0.6 ROAS, no exceptions.

months 3–12

the run

CAC dropped to ₹460 by month nine while we scaled spend 2.3x. We added a route-to-market shift mid-engagement — a quick-commerce listing on Zepto and Blinkit that became 31% of revenue by month twelve.

mid-chapter — the numbers
CAC fell from ₹1,240 to ₹460 in nine monthsCAC fell from ₹1,240 to ₹460 in nine months

CAC fell from ₹1,240 to ₹460 in nine months

months 12–15

the handoff

Months 12-15 Karthik, the founder's brother-in-law and former product manager, was the in-house growth hire we'd been training. He took over media buying and the weekly review. We migrated the GA4 doc and the creative library to their drive.

months 15–18

the exit

We left in February. Mishti hit their best month ever in April. Karthik sent us a video of his first board update. We watched it once and stopped checking the dashboard.

what priya said

What Priya Iyer said

My CAC had tripled and my last agency told me to spend more to fix it. Last Agency looked at the same numbers and told me to stop — the funnel was broken, not the spend. They were right and it cost me less to hear them say it than the last quarter of bad ads. What surprised me wasn't the recovery. It was that by month twelve Karthik was running the meeting and they were quiet in the corner. They taught him out of needing them. The exit was the whole point. Most agencies pretend that's a sad thing. These ones threw a small dinner for it.
Founder avatar: PIPI
Priya IyerCo-founder & CEO · Mishti Co · Chennai
results, not prophecies

the numbers that stopped moving when we left.

  • ROAS3.6x (from 1.2x)
  • CAC reduction63% (₹1,240 → ₹460)
  • revenue scale₹2.8cr → ₹8.1cr ARR
  • time to in-house14 months

more graduates.

• the offer

same shape engagement. your name in this slot next.

Twelve to eighteen months. Fixed scope. We build the function, run it, train your hire, hand over the playbook. Then we're gone.

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