Last Agency
• D2C
helio.

helio coffee.

Scaling Helio from ₹4.2cr to ₹18.6cr ARR while cutting CAC from ₹890 to ₹410

The Build | The Run | The Handoff

helio.
status

13 months standalone

what was bleeding

Helio had three SKUs, a meta account that hadn't been restructured in eighteen months, and a founder running ads between investor calls. Repeat-purchase was 12%. The board wanted a Series A story by Q2 and nobody owned growth.

months 0–3

the build

Months 0-3 we rebuilt the account from scratch — one creative brief template, three audience tiers, a real LTV model in a spreadsheet anyone could read. We hired a junior performance lead inside Helio in week six so the seat existed before the playbook needed it.

months 3–12

the run

Months 3-12 we ran paid and lifecycle. ROAS climbed from 1.6 to 4.3 by month seven. We added Klaviyo flows for first-sip, second-bag, and a winback for the 90-day silence. CAC stopped being a single number and became four — cold, warm, repeat, referral.

mid-chapter — the numbers
ROAS climbed from 1.6x to 4.3x across eight monthsROAS climbed from 1.6x to 4.3x across eight months

ROAS climbed from 1.6x to 4.3x across eight months

months 12–15

the handoff

Months 12-15 Riya — the junior we'd hired in month two — ran the Friday review without us in the room. We sat in the back, said nothing, then wrote her the playbook. Forty-one pages. One Loom per chapter. A Notion doc for the account structure.

months 15–18

the exit

Month 15 we ran our last campaign. Month 16 Riya promoted herself to Head of Growth and hired her own junior. We're still on a Slack channel for emergencies. Nobody's used it.

what aanya said

What Aanya Mehrotra said

I hired Last Agency because my CAC had tripled and my board deck was three days late. What I didn't expect is that by month twelve they were already writing themselves out of the org chart. Riya — the kid they put on the account in week six — runs paid now. They literally trained her to fire them. Most agencies I'd worked with before would've stretched the engagement into year three. These ones handed me the keys, did a forty-page walkthrough, and stopped invoicing in November. It's the strangest, most useful thing I've bought.
Founder avatar: AMAM
Aanya MehrotraFounder & CEO · Helio Coffee · Bangalore
results, not prophecies

the numbers that stopped moving when we left.

  • ROAS4.3x blended (from 1.6x)
  • CAC reduction54% (₹890 → ₹410)
  • revenue scale₹4.2cr → ₹18.6cr ARR
  • time to in-house15 months

more graduates.

• the offer

same shape engagement. your name in this slot next.

Twelve to eighteen months. Fixed scope. We build the function, run it, train your hire, hand over the playbook. Then we're gone.

tell us what's bleedingback to the work